By Adaeze Ibechukwu
Are you familiar with the nursery rhyme; Incy Wincy? If you are; there’s good news for you. Charlotte Olympia recently launched her debut range of footwear. Every picture of a child on the footwear has a line of the nursery rhyme, so, sing along.
Featuring six pretty and playful designs, the shoes are inspired by the footwear in the women’s mainline collection – but simply “made miniature for Incy Wincy feet”. The range features luxurious materials such as velvet, pony skin and Swarovski crystal detailing – with prices starting at £75 for baby shoes and reaching £295 for boots for older girls.
In her own words; “I always thought I’d design little shoes for little people as soon as I had a girl, however with two boys now and a third child on the way, I decided to finally launch Incy regardless. Maybe I’ll have a girl this time!”
As a nice extra touch, each pair sold will come with a colouring book and crayons (to keep children entertained while mum continues to shop), and 10 per cent of all first month sales will be donated to The Art Room – a UK charity offering art therapy to children and young people in order to “raise their self-esteem, confidence and independence”.
That’s so thoughtful of her…what do you think?
Charlotte’s Web Swarovski